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How Organizations Can Use Technology to Better Communicate with Customers

There are many ways for businesses to stay in contact with their customers, whether it be by texting or emailing prospective clients, answering questions through chatbot methods, or creating content that answers FAQs. Automated communication is one of the most powerful tools to improve customer service and maintain a good relationship with them. This article is going to go into more detail about how you can use technology to better communicate with customers.

Talking in Real Time

B2B companies are the ones who use video conference apps for two-way communication. Zoom, a popular video conference app, is being used by B2B companies to speak with customers. However, B2C businesses don’t usually use these apps as it doesn’t make sense for them to do so. They use simple communication methods instead of interactive displays, PCs, and tablets.

SMS Marketing and Communication

Similarly to the above, thanks to technology, it is today much more straightforward to have an open line of communication with your prospective customers over SMS text messaging. This method is so effective that even politicians are beginning to adopt it. Previous campaign trails have seen political text messaging rolled out by a number of different candidates. Texts are a good way to deliver news to your customers and also try to raise funds and draw attention to your website. This is easily done if your text message is written clearly and has a straightforward call to action for people to follow.


Chatbots used to be a gimmick, but now AI has come such a long way in the realm of technology that chatbots are an incredibly viable way to have an open line of communication with your customers. In using these, not only can you put a face to your company but you have an automated service that works 24/7 and can answer any questions, no matter how big or small, a customer might have about your organization, its services, and its products. These chatbots usually lead to an increase in a company’s sales because they can be programmed to progress through the marketing funnel. For example, as soon as a client’s query is answered, they can be directed to a sales page or be prompted to make a purchase.


Technology can be massively beneficial for businesses of all sizes because of the fact it allows for much clearer communication with prospective customers. This can be through video calling apps, text messaging, and even chatbots.

Image credits: Freepik.com

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