How AI is Revolutionizing Video Creation?

How AI is Revolutionizing Video Creation?

Video creation has come up by leaps and bounds in the last five years, thanks to game-changing innovations in Artificial Intelligence (AI) and Machine Learning (ML). Advances in AI and ML have made human intervention nearly obsolete in the video creation process. Gone are the days when you had to use a movie maker to make movie trailers or other kinds of videos. Today, AI can analyze hours and hours of raw video footage and automatically create an engaging movie trailer/teaser from scratch. Magical, isn’t it?

In 2016, IBM pulled off a miracle when it commissioned its supercomputer, Watson, to create a trailer for the horror film, Morgan. It was fed data of thousands of other trailers, and its AI engine then learned the integral components of a movie trailer. Watson then combed through all the scenes in the movie, picked up the best ones, and created a brand new trailer from the ground up. A human editor would have taken hours or even days to look minutely at all the raw video footage, cherry-pick the best clips, add transitions, and edit it into a trailer. With AI, this cumbersome process was done and dusted in a matter of minutes, end-to-end.

Not just movie trailers, AI is gaining widespread adoption in various other video editing applications. In 2018, Google launched Clips, a smart, clip-on camera that helped you capture short videos, hands-free. It leveraged Google’s smarts to automatically figure out the people closest to you and the best moments to click. Its powerful AI-engine recognized great expressions, lighting, and framing, giving you the most stunning candid shots. Over time, it steadily improved the quality of its curation by making a note of how users reacted to previously created ‘clips.’ All this, with zero user interference!

Apart from video curation, AI is being utilized to make recommendations in object removal, special effects, color correction, image stabilization, etc., and interpret videos better. Stanford and Adobe worked together to create a state-of-the-art, AI-powered video editing tool that partially automated the editing process. If needed, a human could then lend finishing touches to the final output. Be it scanning text documents, automatically capturing the theme of a video, or making real-time design suggestions in fonts, colors, and animations; AI has truly sparked a revolution in video creation.

Let us now take an in-depth look at how AI is making the video creation process a breeze:

Eliminating Time Wastage

Let’s face it. Video creators are often submerged in gigabytes of data. Finding the perfect shot in this muddle is back-breaking work. As a stopgap solution, video creates manually tag videos with various parameters that describe the footage. This grunt work can be easily reduced with the help of AI. AI algorithms can auto-tag attributes for each video segment – objects, colors, logos, time of day, people – and provide a searchable catalog of video files. You get not just the perfect video, but the perfect cut. In a few minutes. You can perform complex searches – two girls watching the sunset at the beach – and the algorithm spits out all the videos matching all these conditions accurately. This insane level of granularity in Search is a huge productivity boost for video creators with tight deadlines.

Predicting Watchability Of A Video

Video content usage in social media has boomed in the last couple of years. A 2018 Social Media Marketing Trends survey says that 73% of consumers factor in the brand’s social media presence while buying their products. Savvy marketers are constantly racking their brains to figure out what video ads will work well with audiences and generate maximum traction. Adobe’s #VideoAdAI service uses deep learning to automatically generate categories, tags, and other metadata. The AI parses the sounds, visuals, and other information to pinpoint demographic segments relevant to a particular platform. This enables marketers to distribute the ad on the correct platform, thus increasing the likelihood of the ad getting more eyeballs.

Automating Post-production

Video creation has traditionally been riddled with mundane, repetitive functions that scream to be smoothed out. For instance, the set of thumbnails, captions, and summaries required on Facebook differ from the set of constraints on Instagram. AI can mitigate this time-consuming process, optimizing videos for different platforms in one shot. This eliminates the tedious process of manually optimizing content for different social media, screen sizes, and devices. AI can also assist with another mind-numbing video editing function, color correction. Premiere Pro CC has a built-in AI-infused Color Match feature, applying color correction settings across all shots in a scene. It is particularly good at matching skin tones and detecting faces.

Seamless Audio-video Integration

Nothing spoils the user’s video experience as much as an out-of-sync audio track. Videographers, therefore, spend a lot of man-hours manually syncing audio with video, precious time they can otherwise spend on more creative processes like content development. You can use Adobe’s Sensei AI technology to automatically adjust sound levels, synchronize dialogue with mouth movements perfectly, control musical effects, and improve video quality. Premiere Pro’s Morph Cut feature removes jarring transitions and unnecessary pauses. The smart Auto-Ducking feature intelligently lowers the sound or music volume around dialogue automatically, enhancing the user experience further. 

Convert Text To Video 

Perhaps the best example of AI magic in the video creation process is the ability to automatically convert long-form blogs into immersive videos. Just paste the blog/article link, and the AI auto-fetches all the textual content neatly. Then you can just select eye-catching sentences, and the algorithm instantly generates connotative background visuals and video clips based on the keywords in the sentence. This is a great way for marketers to repurpose old content in an entirely new, fresh format, thus amplifying its reach.

What we’re seeing today is just the tip of the iceberg. In the future, we’re going to see AI being used in many more mainstream video creation tasks, helping the average video maker streamline her production process and reduce her workload drastically. This helps the creator focus on the more creative aspects of the job while letting technology do the heavy lifting.

Leave a Reply