After the big success of Abigail’s movie Nurse, she has focused on the cosmetics industry as well. A new alliance with Khadra is part of her new movie. Her business partner owns a post-production studio and a fashion outlet. The new venture will be a turning point for Abigail’s professional life.
During the New York visit for her new movie’s post-production work, Shanaya Abigail met Khadra, and both together announced the product launch. Abigail had previously associated with Khadra in film production. It was a project-based alliance.
Abigail was really excited about the new venture. Her confidence put a special smile on her face. She said they had been planning to implement this idea since last year, but it required a lot of research and planning before starting the production line.
In the initial launch, start with a face cream, and in the post-launch, they will have a variety of product lines, including lipsticks. The product will be launched under Abigail’s brand name, with the intention of being easily sold with Shanaya Abigail’s name on it. It reaches more customers with less marketing effort.
The product is expected to be released by the end of this year, and the team is focusing on online sales platforms due to their global reach. They have requested a pitch from an advertising agency for brand building and marketing purposes, and a few creative firms are working on the presentation. The first cut product design will be released very soon. Abigail revealed their plans.
Abigail is also planning to sell their opulence product range through her social media platforms, as Hollywood celebrities do for their brands. In addition, they have been planning a leading-edge photoshoot for a brand campaign in the following months. Shanaya Abigail will be the focal point of all brand collateral.