Once the tide comes in, all boats within the harbor go up. The tough job is determining a way to bring the tide down. Booming economies return and go and produce surges of profit that will increase, then ebb to go away behind shortages and difficult times. Regardless, some businesses appear to weather the tough times with grace, not greatly suffering from recessions. It’s almost as if they need a secret source; perhaps they do have customers.
Customers continually buy at reasonable times and during dangerous times. They still have desires and still make purchases. Once you perceive their desires and needs, you’ve got the keys to keeping your business afloat once others are grounded. Implement a few techniques flourishing marketers use, and you’re set to build your business.
Customers are two-year-old kids in a candy store; they require it all. Yeah, it’s usually difficult to decide what you really need when everything appears to be so sensible. That’s why it pays to push one brand over the others. It is spelled clearly and aloud. It is the simplest transaction. This will be the deciding fact in most cases.
Make them feel better.
Customers buy because they enjoy the benefits of the purchase. A woman may buy a dress because she wants to look sexy, while a man may buy a saw because he enjoys finding it and using it to make things. Emotions are a key component that drives purchases.
Use words and images to fire up the emotions which will instigate the sale. Allow them to “feel” the advantages, and they’ll be a lot more apt to go to the cash register. Place them wherever you wish them.
Are they marketing a riding mower? The birds are singing, Easter lilies are blooming, and children are flying kites in the sky. Spring has arrived.
Yep, it’s time to take out that mower and fuel it up for the summer ahead. Since you bought a riding mower, how have the springs returned and gone? It’s not hard to color mental images that whet their appetency for the brand you’re advertising.
Follow-up with a client who didn’t purchase is the deciding issue between an “almost sale” and a happy, loyal client. Merely contact them later on and understand the product continues to be accessible or offer them additional information they will realize is valuable.
Master marketers can send free newsletters or reports that customers realize are helpful and marketers realize are profitable. Not only does one keep your product ahead of the client daily, however, you also might get email data to remain in. Each party wins!
Image credits: taste of home