A corporate looking brand identity can effectively make your product looks far more important than you actually have. By adopting a few simple steps, we can turn your existing company logo into an international standard brand identity.
Choose relevant typeface.
In the world of delirious executives and corporate legends back slapping business deals done upon luxury resorts. The one thing almost all corporate millionaires will agree on is that you must create the impression that your business is a prime majestic outfit.
Standard typefaces such as Helvetica or Bahnschrift, will signify your ability to fit in with suits without ruffling too many feathers and will be looked favorably upon by those all-important business minds looking to harvest some of their funds in your business.
Choose a color based on your vision
Achromatic grey – has there ever been a color more relevant for the deadening nature of high business investiture? No, not by my reckoning at any rate. But definitely a silver-based grey logo among a sea of other bland logos is just going to get lost isn’t it? Hmmm, I’ve got to hand it to you, you’re correct but do you know that – if we add a smidgin of royal blue somewhere within our hypothetical brand identity we achieve the type of chin-stroking excellence that board members and management can spend literally minutes debating before abstaining to the party launch or golf course.
Create a shape that reflects the business
This is where our creative minds get to have a road to think. Do we put the grey or blue circle before the brand name or after? Some may be thinking it could be above or below?
Whatever you decided to create make sure it doesn’t involve anything too clever or inspiring. Stick to our objective here is to look ‘international’ and corporate, not like some kind of fun-loving illustration, it should be sensible!.
It should have an idea within it and it should reflect the nature of business and service. In short, the logo should be just about complete and ready to enter the exhilarating world of corporate high-life.
To summarise, what we want to achieve is an air of ‘dullness’ yet reliability. Choose a straight font, keep the color palette strictly secondary shades, nothing too interesting and if you must create in shape and form of some sort make sure it keeps well within the dull spectrum of ideas.
Corporate brand identity design is not rocket science but if you want to give off the right impression you’ve got to go with the latest trends.
If you want to get evaluate your logo, write in the comment box.