Writing an effective digital ads campaign, particularly a classified website, requires that you notice some important points. Successfully implementing these points can help you sell your product very fast with less effort.
You have just brought a new cupboard and avoided a few items that you no longer need, but all they certainly have a cash value as well. The best way to sell second-hand products is classifieds website ads and you decided to put one ad on it. What is next?
Unlike in times past, the small classified newspaper advertisement you run with your local tabloid paper will more than likely have exposure beyond the national daily.
Smart weekly and daily newspaper publishers, knowing the insight that the online portals have had on their businesses, now allow classified advertisers to have an online version of their advertisement appear on their website.
This is also important as daily newspaper readership is dropping massively as online usage continues to go high. Also, a printed newspaper life is only for a day and online classified ads have a long life.
When creating your ad, you need to come up with an innovative idea of the headline. The title massage you choose will help the website user take a call whether they want to continue to read this ad or moving their eyes toward other interesting ads.
List the item you are offering for sale predominately within the name of the title.
In your list have multiple items for sale, write an innovative title such as, “Get the best price” which will indicate to readers that you probably selling at a discounted price.
If you mention “Less used products” you can grab the attention of people who are waiting to get the best deals. The objective is arresting the reader and encouraging them to take the action that leads to the sale.
Beyond an effective headline, add the following points.
Instead of just writing a boring two-line ad with an email, present the content in an innovative way. The clearer you present what you have to offer for sale, the better your responses will be.
Do not condense
Everyone may not aware of the product features, explain all the positive aspects of products in a good manner. Spell it out and clear all doubts! If its a camera mark the model number, options, and advantages.
Specify the offer price
Particularly if you are selling just multiple products, add the market price and your offer-amount.
Everyone will notice ads that stand out. If the website allows adding photos, take the advantage to draw the reader’s eyes to your ad listing.
Free classified posting only work for a few hours, a popular classified will have 100 of new post updates ever day and your ads could move to the next page where is less visibility for readers. Most of the online classifieds site has the option to promote your ads. It will help to get better visibility.
Image credits: indiasfreeclassified.com