Kim Kardashian is continuing to push boundaries in the fragrance business with the launch of her new scent, KKW Body. The model, reality TV star and beauty entrepreneur's latest fragrance launched earlier this week, after days of teasing on social media. Dubbed "a summer fragrance," the scent comes packaged in a bottle moulded on the exact contours of the beauty mogul's naked torso, an artistic process she has been sharing with her 110 million followers on Instagram over the past few days. Kim Kardashian fragrance has creative bottle design and its hit in the fragrance market by now. 

The move has sparked controversy among fans, who have drawn comparisons between the KKW Body packaging and Jean Paul Gaultier's "Classique...